How do you convert prospects to subscribers without soliciting them? I guess this is the ethical problem every Marketer has. It is okay if you already have a customer base, but when you start off with nothing … Some people …
I was recently asked what I believed was the right approach with Social Media. To which I answered “Content.” As I started to spout some explanation I wondered whether I was reciting one of the many articles I had read …
Recently I have been telemarketing for some of my clients and although I have only been making B2B calls, after a neighbour’s comment and watching a Panorama programme, I started to write this blog about consumer cold calls. Cold Calls …
While investigating Permission Marketing I discovered that it is a legal requirement that all communications need to have the business address on them. I want to be as personable as possible but I don’t want to receive unexpected clients in …
Over the last year I have been collecting contact details for Sayers Solutions and finally compiled a database. Mail Chimp was recommended, as it is a free on-line email marketing tool. I signed in and have been experimenting with it since. It …