Previously Salespeople would approach Companies and provide all required information to prospects in order for them to make buying decisions, however in today’s information driven world people are more likely to research and find information before there is any contact …
How do you convert prospects to subscribers without soliciting them? I guess this is the ethical problem every Marketer has. It is okay if you already have a customer base, but when you start off with nothing … Some people …
I was recently asked what I believed was the right approach with Social Media. To which I answered “Content.” As I started to spout some explanation I wondered whether I was reciting one of the many articles I had read …
Recently I have been telemarketing for some of my clients and although I have only been making B2B calls, after a neighbour’s comment and watching a Panorama programme, I started to write this blog about consumer cold calls. Cold Calls …
While investigating Permission Marketing I discovered that it is a legal requirement that all communications need to have the business address on them. I want to be as personable as possible but I don’t want to receive unexpected clients in …
Over the last year I have been collecting contact details for Sayers Solutions and finally compiled a database. Mail Chimp was recommended, as it is a free on-line email marketing tool. I signed in and have been experimenting with it since. It …