Previously Salespeople would approach Companies and provide all required information to prospects in order for them to make buying decisions, however in today’s information driven world people are more likely to research and find information before there is any contact …
Where has the time gone? Around this time last year I thought I was going to be able to carry on as normal. “All babies do is sleep and eat” I declared … how wrong I was! Apart from the …
Sayers Solutions is Back – Did you notice I wasn’t about? Read more »
Only in recent decades has the area of entrepreneurs and entrepreneurial marketing been researched. Before then, Entrepreneurial Marketing was not considered to be any different from text book marketing. It was widely assumed, in academia, that SMEs just required a …
Have Marketing and Market Research been tarnished by Sales? “Ask someone at random what marketing is and you’re likely to hear either a sales-based or communications description, or a satirical diatribe about it being the art of persuading people to …
At the beginning of last year I attended Salesforce.com’s CloudForce Conference in Manchester. In one of the breakout sessions geared up for Small Businesses a guy asked “I’m just launching out, do I still need a CRM (Customer Relationship Management) …
I was recently asked what I believed was the right approach with Social Media. To which I answered “Content.” As I started to spout some explanation I wondered whether I was reciting one of the many articles I had read …
Small businesses can still grow and be profitable in this time of recession. There are numerous macro influences (external conditions) which impact businesses. However, Entrepreneurs are said to be especially good at spotting opportunities, innovating and taking risks. …
The Recession is Imperative for Small Businesses Read more »
If Marketing is about identifying, anticipating and satisfying customer needs profitably, then Market Research is paramount. Many organisations’ decisions will be based on facts and figures but others will be made based on opinions. Basing decisions on consumer opinions will …
Sayers Solutions provides business support to small Businesses and non profit organisations with the aim of helping you to focus on what you are good at. Time and money are the biggest restraints of any business and the need to …
A big obstacle I have found in supporting small businesses relates to the information they already hold. A lot of it is in their mind and if there are any physical records, they are in email systems or written on …