Have Marketing and Market Research been tarnished by Sales? “Ask someone at random what marketing is and you’re likely to hear either a sales-based or communications description, or a satirical diatribe about it being the art of persuading people to …
At the beginning of last year I attended Salesforce.com’s CloudForce Conference in Manchester. In one of the breakout sessions geared up for Small Businesses a guy asked “I’m just launching out, do I still need a CRM (Customer Relationship Management) …
I was recently asked what I believed was the right approach with Social Media. To which I answered “Content.” As I started to spout some explanation I wondered whether I was reciting one of the many articles I had read …
Small businesses can still grow and be profitable in this time of recession. There are numerous macro influences (external conditions) which impact businesses. However, Entrepreneurs are said to be especially good at spotting opportunities, innovating and taking risks. …
The Recession is Imperative for Small Businesses Read more »
If Marketing is about identifying, anticipating and satisfying customer needs profitably, then Market Research is paramount. Many organisations’ decisions will be based on facts and figures but others will be made based on opinions. Basing decisions on consumer opinions will …
Recently I have been telemarketing for some of my clients and although I have only been making B2B calls, after a neighbour’s comment and watching a Panorama programme, I started to write this blog about consumer cold calls. Cold Calls …