marketing orientation Archives ⋆ Business Strategy and Inbound Marketing

What is Entrepreneurial Marketing?

By sayerssolutions Posted on 13/03/2013 Posted in Entrepreneur, Marketing 6 Comments Tagged with Carson et al, entrepreneurial marketing, entrepreneurs, entrepreneurship, Linkedin, Market Research, marketing, marketing orientation, models, Networking, PCN, Personal Contact Networks, small business, SME, text book marketing, traditional marketing methods, weak ties

Only in recent decades has the area of entrepreneurs and entrepreneurial marketing been researched. Before then, Entrepreneurial Marketing was not considered to be any different from text book marketing. It was widely assumed, in academia, that SMEs just required a …

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The Recession is Imperative for Small Businesses

By sayerssolutions Posted on 10/10/2012 Posted in Entrepreneur, Marketing No Comments Tagged with analysing, bad patch, brainstorming, business discipline, business school, conceptualisation, create superior value, economic downturn, entrepreneurial marketing, entrepreneurs, future, holistically, implications on business, jargon-free, Levitt, long term profitability, macro influences, management strategy, marketing, marketing orientation, perception, recession, Sayers Solutions, small business, SMEs, stakeholders, strategy building, sustainable, SWOT, techniques, text book marketing, time, traditional marketing, vision

Small businesses can still grow and be profitable in this time of recession. There are numerous macro influences (external conditions) which impact businesses. However, Entrepreneurs are said to be especially good at spotting opportunities, innovating and taking risks. …

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Tag: marketing orientation

What is Entrepreneurial Marketing?

The Recession is Imperative for Small Businesses