Taking Action: Exploring Part 3 of the Sayers Solutions 4-Part Plan

Last month, we focused on Part 2 of the Sayers Solutions 4-Part Plan, identifying where you are now—examining your offering, customers, competitors, and external influences. Now, it’s time to move forward and take action with Part 3: What You Need to Do.

How Do You Get to Where You Want to Be?

Now that you know your goals (Part 1) and current position (Part 2), the next step is to determine how to bridge the gap. This means choosing the right marketing tactics and business strategies to help you achieve your objectives.

Every business is different, but here are some common marketing tactics small businesses use to grow and reach their target audience:

✅ Networking & Partnerships – Building relationships through business groups, networking events, and collaborations.

✅ Social Media Marketing – Engaging with your audience on platforms like LinkedIn, Facebook, and Instagram.

✅ Email Marketing – Keeping in touch with customers and prospects through newsletters and updates.

✅ Content Marketing – Creating blogs, videos, and resources that provide value and establish authority.

✅ Advertising – Running online ads (Google, Facebook, etc.) or traditional ads to boost visibility.

✅ SEO & Website Optimization – Ensuring your website ranks well on search engines and provides a great user experience.

✅ Referral & Loyalty Programs – Encouraging existing customers to refer others or continue doing business with you.

✅ Direct Outreach – Personalizing communication with potential clients through calls, messages, or meetings.

Choosing the Right Approach

Not every tactic will be right for your business—it’s about finding what works best for your audience, budget, and goals. A successful strategy is often a mix of different approaches, aligned with your brand and business objectives.

What’s Next?

In Part 4, we’ll look at Measurement—how to track progress and ensure your efforts are leading to real results. But for now, focus on identifying and implementing the marketing activities that will move you forward.

💡 What marketing tactics have worked for your business? Which ones are you curious to explore? Let’s discuss in our Small Business Marketing & Strategy Club!

Let’s make March a month of action and growth! 🚀