The first seminar my Chairman and I attended at the #fsbconf today was from Handle; Why everything you do could damage your business. He talked about the digital footprint and the amount of data which is publicly visible to those …
On the second day of conference my Chairman said to me … ouch me feet are hurting, but what a fantastic informative time. Actually I think that was more me saying that than him! Today the main arena was open …
So today was the first day of #fsbconf and it was quite quiet, however, to be fair I believe it is considered to be a warm up day; many people travel up to conference on the first day – they …
The night before fsb conference. In the event of trying to make myself blog more often, I have promised to blog on my fsb conference experience and so I have decided to start this evening, the night before the conference …
Previously Salespeople would approach Companies and provide all required information to prospects in order for them to make buying decisions, however in today’s information driven world people are more likely to research and find information before there is any contact …
Where has the time gone? Around this time last year I thought I was going to be able to carry on as normal. “All babies do is sleep and eat” I declared … how wrong I was! Apart from the …
Sayers Solutions is Back – Did you notice I wasn’t about? Read more »
How do you convert prospects to subscribers without soliciting them? I guess this is the ethical problem every Marketer has. It is okay if you already have a customer base, but when you start off with nothing … Some people …
Only in recent decades has the area of entrepreneurs and entrepreneurial marketing been researched. Before then, Entrepreneurial Marketing was not considered to be any different from text book marketing. It was widely assumed, in academia, that SMEs just required a …
Have Marketing and Market Research been tarnished by Sales? “Ask someone at random what marketing is and you’re likely to hear either a sales-based or communications description, or a satirical diatribe about it being the art of persuading people to …
At the beginning of last year I attended Salesforce.com’s CloudForce Conference in Manchester. In one of the breakout sessions geared up for Small Businesses a guy asked “I’m just launching out, do I still need a CRM (Customer Relationship Management) …