Part 7: GDPR - Summary of best practice for small businesses ⋆ Business Strategy and Inbound Marketing

In this series of blogs on GDPR, I’m helping small businesses understand what this change in our data protection law will mean for them and also share tips and advice I’ve found useful for my own business, Sayers Solutions – Marketing and Strategy for Small Businesses.

Catch up on the previous blogs here:

To recap, GDPR stands for General Data Protection Regulation and will replace our current data protection laws from 25^th May 2018. It is the biggest change to our data protection laws for over 20 years and is being introduced to strengthen EU citizens’ privacy rights.

I have written a series of articles to reflect on some of the areas that will impact businesses, offering tips and advice that will help you to implement best practice when managing your data, in particular when executing marketing activity.

In this series of blogs I have covered:

what is meant by the ‘lead source’
valid lawful reasons for processing data
why you need to consider how long to keep data for
the benefits of managing a ‘do not contact’ list
and the notion of ‘do no harm’.

I hope the blogs help you to manage your data compliance without hindering the day-to-day running of your business, as well as offer some useful recommendations for you to implement.

The blogs are by no means a complete review of GDPR nor an inclusive recommendation on how a business would become compliant. That information is available on the Information Commissioner’s Office website (www.ico.org.uk). Instead they are intended as a conversation starter and a prompt of the main points you need to consider to help you prepare for the introduction of GDPR.

Useful resources to download
Download the entire blog series in PDF here for free
Checklist – Points to consider when approaching marketing data under GDPR
GDPR – Types of contacts

Want to know more?
If you would like to discuss your GDPR compliance, or any other marketing activity, then please get in touch. Sayers Solutions are well connected with experts on this matter and would love to help support your business.

If you want to arrange a conversation, we can chat over the phone or potentially skype. Give me a ring on 07790705223 during reasonable business hours (yours might be more generous than mine, so please don’t ring too early! #SchoolRunMum).

If you are in the Huddersfield/Wakefield/Leeds area let’s arrange to meet to discuss this or your marketing activity further.

Or email me through the website contact form www.sayerssolutions.co.uk/contact-me/

Like what you’ve seen?
If you’ve found this blog series useful and want to receive more carefully crafted advice and support tailored to small businesses please join our mailing list: https://share.hsforms.com/1MQHSa1eTRsOqdLmG6jUkZQ37fjm

Look forward to hearing from you,

Merewyn Sayers
Sayers Solutions – Small Business Marketing and Strategy
www.sayerssolutions.co.uk

Part 7: GDPR – Summary of best practice for small businesses