Where Are You Now? Exploring Part 2 of the Sayers Solutions 4-Part Plan

As we step into February, at the Club, we’re diving into Part 2 of Sayers Solutions’ 4-Part Plan, focusing on where you are currently in your business journey. Understanding your current position is crucial in shaping a strong and effective strategy to reach your goals.

What Does Part 2 Cover?

At its core, this stage looks at:

✅ Your Offering – What products or services do you provide?

✅ Your Customers – Who are they, and what do they need?

✅ Your Competitors – Who else is satisfying these needs?

✅ External Forces – What market trends, industry changes, or external factors could impact your business?

Sayers Solutions refers to these elements as Marketing—not just promotion, but the entire foundation of your business strategy. By taking a deep dive into these areas, you’ll gain clarity on your strengths, challenges, and opportunities, setting the stage for making informed decisions moving forward.

Why Does This Matter?

By comparing where you are now (Part 2) with where you want to go (Part 1), you can start to identify the steps needed to bridge the gap—which is exactly what we’ll be covering next month in Part 3: What You Need to Do.

The final stage, Part 4: Measurement, will focus on how you track progress and measure success. But for now, let’s focus on understanding your current position!

Your Next Steps

Take sometime this month to evaluate your business using the questions above. How clear are you on your current market position? Where do you see gaps or opportunities for improvement?

We’d love to hear your thoughts and help you through this process—feel free to reach out or join our Small Business Marketing & Strategy Club for peer support and insights!

Let’s make February a month of clarity, reflection, and strategic progress! 🚀